- July 6, 2018
- Posted by: Dina Apriana
- Category: Berita, Berita Umum, ekonomi & bisnis
PT Suzuki Indomobil Sales (SIS) selaku ATPM Suzuki di Indonesia bekerjasama dengan PT. Nusa Sarana Citra Bakti (NSCB) sebagai main dealer Suzuki di Sumatera Selatan menyelenggarakan program test drive All New Ertiga yang berlangsung pada 1 Juni-30 September 2018 di dealer-dealer roda empat Suzuki seluruh Sumsel.
Hadi Wijaya selaku Branch Manager PT. NSCB, mengatakan program tersebut bertujuan untuk mendukung pertumbuhan positif All New Ertiga yang muncul pertama kali di ajang Indonesia International Motor Show (IIMS) 2018.
“Melalui program ini, kita tidak hanya berupaya meningkatkan market share dan angka penjualan retail All New Ertiga di Sumsel, tetapi juga ingin memberikan pengalaman mengendarai All New Ertiga kepada para konsumen,” ujarnya dalam keterangan resmi, Jumat (6/7/2018).
Selain itu, Hadi meyatakan kehadiran program tersebut merupakan bentuk dukungan SIS terhadap aktivitas dealer dan meningkatkan minat konsumen untuk mencoba langsung keunggulan yang dimiliki All New Ertiga.
Program test drive ini berlangsung di showroom, pameran atau event dealer yang diadakan oleh PT. NSCB. Pihak PT. NSCB akan menyediakan unit All New Ertiga.
Selain itu pihak dealer PT. NSCB akan mendampingi para peserta sambil menjelaskan keunggulan-keunggulan yang dimiliki oleh All New Ertiga. Konsumen yang ingin mengikuti program ini harus mengisi data diri terlebih dahulu di microsite www.allnewertigatestdrive.com, kemudian mengunggah foto diri pada saat test drive dan mencantumkan SIM A.
Para peserta yang telah terdaftar dan menerima email serta sms konfirmasi dalam program test drive All New Ertiga berpeluang mendapatkan undian hadiah utama berupa satu unit mobil All New Ertiga, GX MT, tiga unit motor Suzuki Address, tiga unit motor Suzuki GSX-R150 serta tiga unit motor Suzuki GSX-S150.
Persyaratan yang harus dipenuhi adalah konsumen wajib berfoto selfie setelah melakukan test drive All New Ertiga dan diunggah ke media sosial pribadi masing-masing. Selain itu, konsumen juga wajib untuk follow dan mention @suzuki_id di Instagram atau laman Facebook Suzuki Indonesia.
Setelah program test drive All New Ertiga berakhir, SIS akan mengumumkan pemenang berdasarkan hasil undian pada Oktober 2018. Selama program undian Test Drive All New Ertiga berlangsung, PT. NSCB menargetkan jumlah 1.800 peserta dari seluruh dealer Suzuki di Sumatera Selatan yang turut berpartisipasi dalam program ini.
Adapun, All New Ertiga memiliki dimensi baru yang lebih besar dari pendahulunya dan desain interior yang lebih elegan. All New Ertiga juga dilengkapi dengan teknologi ESP (Electronic Stability Program) yang mampu mengendalikan sistem pengereman sekaligus menggenapi fitur keselamatan Suzuki.
Bodi All New Ertiga tampak lebih kokoh dan ringan dengan platform baru, yaitu Heartect, yang melindungi para penumpang saat berkendara di berbagai medan. Mesin All New Ertiga juga tampak lebih garang dengan kode K15B sehingga performa All New Ertiga tampak lebih responsif sekaligus irit bahan bakar.
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