- September 26, 2019
- Posted by: Bovend Saor Sitinjak
- Category: Agenda, Berita Lokal, ekonomi & bisnis, Informasi, Jasa & Pelayanan, Mobil & Motor
PT Mitsubishi Motors Krama Yudha Sales Indonesia (PT MMKSI), distributor resmi kendaraan penumpang dan niaga ringan dari Mitsubishi Motors Corporation (MMC) di Indonesia, menghadirkan jajaran produknya lebih dekat dengan masyarakat Sumatera Selatan dan sekitarnya. Program yang bertajuk Mitsubishi Motors Auto Show ini, dilaksanakan pada tanggal 25 – 29 September 2019 di Palembang Icon Mall.
Hadir dengan mengusung nuansa desain global Mitsubishi Motors yang didominasi warna hitam, dan tagline “Drive Your Ambition”, PT MMKSI menampilkan 4 unit kendaraan, yang terdiri dari model New Triton, XPANDER Ultimate, PAJERO Rockford Fosgate Black Edition, dan ECLIPSE CROSS.
Para pengunjung pameran berkesempatan untuk merasakan langsung sensasi berkendara dengan kendaraan penumpang Mitsubishi melalui unit test drive Eclipse Cross, Expander Ultimate, Pajero Sport Dakar 4×2, serta New Triton.
Pada kesempatan itu, Mitsubishi Motors menggelar press conference bersama awak media, Kamis (26/9), di Liberica Palembang Icon Mall.
Para narasumber yang dihadirkan yaitu, Department Head of Sales & Dealer Management Region 3 PT MMKSI Ilham Iranda Syahputra, Mitsubishi Motors Product Ambassador Rifat Sungkar, Direktur PT Berlian Maju Motor Susi Onggo, dan Sales Manager PT Lautan Berlian Utama Motor Chandra Sondakh.
Department Head of Sales & Dealer Management Region 3 PT MMKSI Ilham Iranda Syahputra mengatakan, kegiatan press conference ini sekaligus dalam rangka launching produk terbaru dari Mitsubishi Motors di Sumatera Selatan.
“Launching ini tidak di semua kota. Di Sumatera ini kita adakan di Pekanbaru, Medan, dan Palembang,” jelasnya.
Ilham menilai, Sumatera Selatan merupakan pasar yang strategis bagi produk Mitsubishi Motors. Hal tersebut terlihat dari penjualan Mitsubishi Pajero Sport dengan pangsa pasar 52% periode Januari – Juni 2019. Sedangkan pangsa pasar Xpander sebesar 21% periode Januari – Juni 2019. Hasil positif juga dicapai oleh Triton 4×4 dan L300, yang mendominasi, dengan masing-masing pangsa pasar sebesar 60% dan 72% pada periode Januari – Juni 2019.
Ilham menambahkan, sampai saat ini, sudah ada permintaan inden sebanyak 4 unit mobil Mitsubishi Eclipse Cross di Palembang.
“Dua dari BMM, dua dari LBU. Sudah empat unit. Memang, kita gak terlalu agresif. Marketnya memang spesial,” ujarnya.
PT MMKSI memberikan penawaran menarik bagi konsumen yang melakukan SPK pada event ini, dengan program penjualan menarik “September Spesial” dan juga suvenir khusus SPK di tempat selama periode pameran.
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